Fresh Chardonnay

Design and art direction of an extensive campaign promoting Chardonnay wines produced by Foster’s Group including Penfolds, Lindemans, Rosemount and Wolfblass. Australian Chardonnay suffers from an image problem, it is often perceived as heavy, oaky and out-of-fashion. This was in spite of the changes by winemakers to make the wines lighter. Thus Chardonnay was re-invented as fresh, crisp and summery wine.

This project was designed while working at Sage Creative.